Market Questions is the FT’s guide to the week ahead
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Rule number one of creating a great Instagram marketing campaign? Know your audience. Which is where these Instagram demographic statistics come in handy. You might already have a pretty good idea of who your followers are on the platform, but with these Instagram audience insights, you’ll have the cold hard facts to prove it. Understanding Instagram’s demographics will allow you to identify your target market , plan relatable content, drive engagement and create winning social media campaigns. So let’s get to know the 2 billion monthly active users who might be checking out your brand’s Instagram account . Get our 2024 Social Trends report, and dig into the juicy data that’ll help you reach your goals in 2024—which is shaping up to be social’s best year yet. Instagram age demographics People from all age groups use Instagram—teens, grandpas, everybody’s here. But there is definitely a concentration in the 18 to 34 age range. Millennials and Gen Zers love the ‘Gram, it s...
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