Whether you’re trying to get new clients, recruit top talent, or build up your brand awareness, LinkedIn is the place to be for B2B marketers. Over 950 million business people use LinkedIn, making it the largest professional social network in the world. How does your target demographic use LinkedIn? How should you tailor your content to find the right people? Is your target audience even on LinkedIn? Answers to those questions and more below, plus all the freshest LinkedIn demographic stats you need to know for your 2023 LinkedIn marketing strategy. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. LinkedIn age demographics 60% of LinkedIn users are between 25 and 34 years old Millennials make up the majority of LinkedIn’s user base worldwide, with the 18-24 age group coming in second at 21.7%, and people ages 35-54 coming in third at 15.4%. Only 2.9% of people over 55 u...