Marketingadda5

FT investigation shows the state oil group’s hard currency was at heart of Russia’s efforts to circumvent sanctions https://ift.tt/2PWdiKr

Key takeaways Competitive intelligence turns competitor signals into actionable business, product, and marketing decisions. The four core types are market, product, competitor, and consumer intelligence; CI can be strategic or tactical. A structured process (define priorities, collect data, analyze, distribute insights, iterate) turns raw information into action. Social listening tools like Lumen inside Hootsuite Social OS track mentions, sentiment, and actionable insights from social media. What is competitive intelligence? Competitive intelligence is the process of collecting and analyzing data about your competitors, industry, market, and customers to guide business decisions and strategy. It involves gathering insights from multiple sources to understand trends, risks, and opportunities. It’s also often confused with related disciplines like market research and business intelligence, which we’ll untangle in the next section. ...

Social media group’s personal AI ‘agent’ that can shop and schedule has become most downloaded app in US https://ift.tt/i26rEuf

Politicised move to exclude Ra’am follows concerted push by Benjamin Netanyahu’s allies https://ift.tt/uxGVH9T

Alejandro Betancourt was previously wanted by authorities in Switzerland as part of a money-laundering investigation https://ift.tt/nhawzBJ

President’s support for suspending foreign sales comes as conflicts in Middle East and Ukraine send price of vital fuel soaring https://ift.tt/yMp2QOI

Deal would be largest in cruise operator’s history as it moves to cater to tourists on land as well as sea https://ift.tt/2uFBpTy

United Arab Emirates calls for ‘new mindset’ while Qatar advocates for regional ‘security framework’ https://ift.tt/pbsUTDG

Key takeaways Profile optimization comes first. Your username, bio, profile photo, and highlights are what convert a visitor into a follower. Reels, carousels, and trend-led content drive the most organic reach, because Reels reach non-followers more reliably than static posts. Consistency plus discoverability wins: post 3-5 times per week, use a focused hashtag strategy, and treat Instagram SEO as part of every caption. Tracking your follower growth rate and adjusting from there is what separates accounts that grow from accounts that stall. How to optimize your Instagram profile for new followers Your profile is the deciding factor for most new follows. Someone finds a Reel, taps your handle, and gives you a few seconds to explain why they should stick around. Start by getting clear on who you’re trying to reach : Where do they live? What do they do for work? When and how do they use Instagram? What are their pain points and challenges? Learn fr...