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Key takeaways Social media supports every stage of the student lifecycle. It attracts prospective students, engages current students, and helps maintain alumni connections and fundraising. Choosing the right platforms matters. Where your audiences spend time in 2026 should drive your channel strategy, not assumptions. A clear social media strategy turns scattered posting into a system that proves ROI. Pair governance, content pillars, and measurement for real direction. Tools like Hootsuite Social OS make management easier. Higher education teams can handle publishing, engagement, listening, and analytics across dozens of accounts from one place. What are the benefits of social media in higher education? The benefits include increased enrollment, stronger community connections, clearer communication, and more engagement with students, faculty, and alumni. If you work in the post-secondary world, here are some of the main advantages: Increase enrollment 56% of s...

Private equity group targets valuation of up to $12bn for purveyor of cheesesteaks and cold-cut heroes https://ift.tt/n8EGZka

The ground is fertile for a renewal of the commitment to free markets and free people https://ift.tt/X2Vl0aF

Despite losses on tariffs and birthright citizenship, the executive has emerged stronger https://ift.tt/BQwNAtJ

LSEG’s new private markets platform to host sale of shares in UK autonomous vehicle company next week https://ift.tt/yXnrNg8

Investors navigate Iran war fallout, chip stock volatility and blockbuster SpaceX IPO https://ift.tt/9GUguma

Nicotine pouches are a focus of the tobacco industry’s push to grow beyond cigarettes https://ift.tt/OWjaivt

Server maker’s shares fell about 8% after news of the investigation https://ift.tt/ZA9QGJu

European commissioner Maroš Šefčovič demands action after meeting Chinese commerce minister Wang Wentao https://ift.tt/9c4d0M7

PM focuses on ‘making arguments’ about his domestic policies as he battles to avoid embarrassing rise in NHS waiting lists https://ift.tt/5AJh4Ue

Emirates could have highest expense because of reliance on long-haul flights, MSCI Carbon Markets says https://ift.tt/eyiImu3

Allegations against cabinet chief Manuel Adorni have engulfed libertarian government for months https://ift.tt/60iC9gY

London-based buyout group is looking beyond its traditional speciality in corporate buyouts https://ift.tt/xuZaIpz

Diagnostic company’s shares are down 90% since its rapid antigen tests were the first to be approved for Covid-19 https://ift.tt/HVhLA0d

Pierre-Olivier Gourinchas, who is leaving the fund, warns attempts to gain small advantages will be ‘self-defeating’ https://ift.tt/4FdAvug

Washington says ‘unwarranted aggression against commercial shipping’ violated ceasefire between adversaries https://ift.tt/kyX1dK8

Alphaville’s half-year report on the US equity market https://ift.tt/KbogMAU

For the time being, it is just about holding https://ift.tt/q2tYIQH

Officials put death toll at 188 but expect it to climb as victims are dug out of the rubble https://ift.tt/xkuXpM4

Renewed challenge from open-source models raises stakes on AI labs to make their case https://ift.tt/Y8kVl2P

JPMorgan and Goldman Sachs boost dividends after receiving pass marks https://ift.tt/hSpxz4d

Price of world’s most actively traded digital asset falls below $60,000 amid shift by retail investors to AI-related stock bets https://ift.tt/kgzyu3p

Washington lengthens time period that team can arrive on American soil before last group game against Egypt https://ift.tt/Nzx87uR

Ecommerce giant claims US defence department’s ‘arbitrary and capricious’ decision lacked evidence https://ift.tt/2yTjBOH

Bankers upsize offering after high borrowing costs lure investors https://ift.tt/XEUwfWn

Key takeaways The best Instagram username ideas are short, memorable, and consistent across your social media platforms. Instagram usernames can be up to 30 characters and include letters, numbers, periods, and underscores, but no special characters or emojis. If your preferred username is taken, try adding prefixes like “the” or suffixes like “co,” or file a trademark claim with Instagram. Use Hootsuite’s free AI username generator to brainstorm unique handles in seconds. What is an Instagram username? An Instagram username is a unique identifier representing a user, brand, or creator on the platform. Usernames appear on profiles and in the account’s URL and are used to tag accounts in posts, comments, and stories, including Instagram story mentions. For brands and influencers, a strong username helps build recognition and discoverability on Instagram , reinforce your branding, and maintain consistency across social media platforms, inc...