Marketingadda5

Move triggers alarm in Mexico City, where domestic control of sensitive sector is part of modern political identity https://ift.tt/i8AfITV

Prosecutors told to deploy full range of powers to claw back funds and seek stiffer sentences https://ift.tt/xIv9Z7T

A key policy tool to stabilise stress in markets could turn into a source of moral hazard and deeper volatility https://ift.tt/dXpWlIR

New York federal prosecutors allege Nicolás Maduro and his wife Cilia Flores conspired to commit torture of American citizens https://ift.tt/x9rPbzI

President says Chris LaCivita and James Blair guiding pro-Russian party less than a month before midterms could be a ‘conflict’ https://ift.tt/PFzODSQ

Co-pilot of flight 1073 gravitated towards the ‘manosphere’ and expressed misogynistic views https://ift.tt/gnqUTGX

Key takeaways Brand loyalty is the emotional connection that drives customers to repeatedly choose one brand over alternatives, even when cheaper or more convenient options exist. Loyal customers cost less to retain than new ones cost to acquire, spend more over time, and actively recommend the brand to others. Building brand loyalty in 2026 requires consistent experiences, personalized engagement, fast customer care, and smart use of AI to anticipate customer needs. Key metrics for tracking brand loyalty include net promoter score, customer lifetime value, engagement rate, and sentiment analysis. What is brand loyalty? Brand loyalty is the connection between a brand and a customer that drives someone to make repeat purchases from a specific brand. They stick with that brand even when alternative suppliers or products may be cheaper or more easily accessible. The lineup outside the Apple Store to get the latest iPhone the first morning it’s available? That’s bra...

Leap in credit default swaps tracking Elon Musk’s aerospace group follows an FT report that it is seeking to raise $40bn to buy Nvidia chips https://ift.tt/J6DmRhg

City-state averse to risk and scandal tries to distance itself from homegrown Hyperliquid Labs and its popular ‘perps’ https://ift.tt/MTBiSpk

Salaries and bonuses spiral for seafarers willing to risk perilous trip through waterway in face of Iranian attacks https://ift.tt/XQ0f4dC

Disclosures widen the circle of victims of a hacking incident earlier this year https://ift.tt/adnTlxD

Syndication of the massive financing package tests lending appetite amid growing concerns over mounting AI debt https://ift.tt/AmisS0h

Acquisition of Option Care Health would be the latest buyout of an undervalued healthcare services company https://ift.tt/JCKQFe5

Patrick Pouyanné says he prefers ‘disruption to the peaceful world’ despite French major being among those most affected by Middle East conflict https://ift.tt/xU0ogSk

Son of jailed former far-right president is the unexpected favourite against Luiz Inácio Lula da Silva https://ift.tt/Ua7oE3w

UK and American officials have claimed Iran was involved in the incident in which five British men were arrested near the base https://ift.tt/oA5zjHf

Interest rate rises, AI anxiety and midterm elections cool animal spirits after record-breaking start to the year https://ift.tt/HO89Be2

Acquisition would be French group’s largest and expand its industrial software capability https://ift.tt/kDpwy6q

DigitalBridge CEO Marc Ganzi says his data centre investment group will be SoftBank’s ‘third-party infrastructure arm’ after $4bn takeover https://ift.tt/5xtUzyQ

US allies invest in ‘smart shipyards’ as Beijing’s dominance of industry alarms Washington https://ift.tt/Vu0RIel

Transits via Northern Sea Route quadruple as melting ice makes journey more passable and vessels avoid the Middle East https://ift.tt/4SUDf3s

Brussels rebuffs request for additional support this year as Kyiv’s parliament struggles to pass promised changes https://ift.tt/9jGW5kr

Vice-chair for monetary policy Philip Jefferson echoes dovish remarks made by New York central bank head John Williams https://ift.tt/GvgasJK

Tech giant hopes ‘Argon’ will help it re-establish itself at the frontier of artificial intelligence https://ift.tt/ta1GY7U

Disaster was averted on a flight from Dubai to Tel Aviv after one pilot stabbed another https://ift.tt/zwIkCuT

Takeover would mark the billionaire family’s return to UK retail four years after its sale of Selfridges https://ift.tt/jHA5fSX

Your audience has probably changed since the last time you updated the persona deck . Audience intelligence helps you catch those changes before your marketing starts running on assumptions. Read on to learn what it is, why it matters, and how to get started. Key takeaways Audience intelligence goes beyond basic demographics. It fills in what’s underneath: their motivations, behaviors, and more. Audience intelligence can make your marketing less generic. It improves messaging, positioning, and content decisions. It’s different from social listening. Social listening focuses on what people are saying online. Audience intelligence focuses on understanding the people behind those conversations. What is audience intelligence? Audience intelligence is the ongoing practice of using data to understand your audience beyond basic demographics, including their motivations, behaviors, interests, and influences. The ongoing part matters. A one-off study gives ...

Supreme Court issues temporary decision allowing US to send immigrants to nations where they have no ties https://ift.tt/wsYMOjg

Negotiators have shuttled between the American and Iranian officials in an effort to renew talks to end the seven-month war https://ift.tt/mJr1pVW

Opposition attacks Israeli premier ahead of election over leaks suggesting Egyptian and Emirati officials alerted him to Hamas threat https://ift.tt/Wcf7AyJ

One person killed and six injured in attack on capital, as Volodymyr Zelenskyy urges countries to do more to protect Ukraine https://ift.tt/YMBqgjJ

Northern Star says ‘opportunistic’ approach from South Africa’s Gold Fields undervalues Perth-based group https://ift.tt/hmEq0ug

First face-to-face meeting hints at rapprochement between US president and tech boss as fears over safety of AI become election issue https://ift.tt/bst1gBw

Indonesia is trying to boost liquidity by allowing shares to trade at a tiny fraction of a US cent https://ift.tt/XCj1NUL

Administration denies delaying sale of a $14bn arms package to Taiwan to appease Beijing https://ift.tt/j4pLuxK

A Yes vote would bar the country from co-operating with military alliances unless attacked https://ift.tt/p0U2kIz

Judge says earlier suspension of the Protestant march “erred in law” in dramatic night of court challenges hours before Sunday’s parade https://ift.tt/bATkx2h

Johann Wadephul said he warned Sergei Lavrov about drone incursions and urged de-escalation in Ukraine in ‘intense conversation’ https://ift.tt/AsRLagG

Observers say the US and China maintained good communications during state visit but achieved no breakthroughs in trade stand-off https://ift.tt/yvOrL87

Largest US retailer issues open letter saying it will not use electronic shelf labels to change costs based on shopper identity https://ift.tt/jupYVcX

Rising borrowing costs so far show no sign of putting a brake on activity in world’s biggest economy https://ift.tt/Glk2xey

US president’s Big Tech boosterism is alienating once-loyal supporters just weeks ahead of the midterms https://ift.tt/KBVLY7r

Sell-offs of this scale and speed have the potential to light fires in other parts of the financial system https://ift.tt/PLiOKfo

Masayoshi Son’s group pays yields of up to 9.75% to raise more than $11bn in the largest junk bond offering on record https://ift.tt/RT9vIKu

Launch of Muse by Meta has provided a glimpse of how the technology could be turned into a mass-market product https://ift.tt/CM3JX85

Barely two-year-old AI-focused investment firm became biggest client of Wall Street bank’s prime brokerage unit https://ift.tt/vEix0jb

FT investigation shows the state oil group’s hard currency was at heart of Russia’s efforts to circumvent sanctions https://ift.tt/2PWdiKr

Key takeaways Competitive intelligence turns competitor signals into actionable business, product, and marketing decisions. The four core types are market, product, competitor, and consumer intelligence; CI can be strategic or tactical. A structured process (define priorities, collect data, analyze, distribute insights, iterate) turns raw information into action. Social listening tools like Lumen inside Hootsuite Social OS track mentions, sentiment, and actionable insights from social media. What is competitive intelligence? Competitive intelligence is the process of collecting and analyzing data about your competitors, industry, market, and customers to guide business decisions and strategy. It involves gathering insights from multiple sources to understand trends, risks, and opportunities. It’s also often confused with related disciplines like market research and business intelligence, which we’ll untangle in the next section. ...