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What are the latest Hootsuite product features? [Feb 2026]

Looking for the latest Hootsuite product updates? You’re in the right place. In February, we doubled down on influencer marketing, leveled up social listening, and made publishing workflows smoother (and faster!) for busy teams. In short: more influencer marketing capabilities, better insights, and fewer headaches managing it all. As an all-in-one social media management tool, Hootsuite helps teams manage multiple social media accounts, monitor brand mentions across social networks, and measure performance using built-in analytics tools — all from a single dashboard. Here’s everything we rolled out this month. Quick summary of February updates Run influencer campaigns without leaving Hootsuite, thanks to the new Upfluence integration Discover, manage, and collaborate with influencers in one streamlined workflow Publish influencer content directly from Upfluence into Hootsuite Get clearer, more actionable insights from social listening Level up your analytics workflows and re...
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11 time-saving social media collaboration tools

If there’s one thing social media teams need more of, it’s time . More time to ideate, to execute, and to engage with customers.  When that’s not possible, the next best thing is to use social media collaboration tools to get everything done. Below, we rounded up the top social media collaboration tools and the features to give your social team a boost. Key takeaways The best social media collaboration tools combine planning, approvals, communication, and publishing so teams aren’t stitching together context across multiple platforms. Strong collaboration platforms don’t just help you publish. They also offer built-in analytics that connect social efforts to business results. Hootsuite goes beyond collaboration. It combines workflow management, automation, analytics, inbox tools, and integrations (like Canva and Zendesk) into one enterprise-ready platform. What is a social media collaboration tool? A social media collaboration tool is software that helps teams plan...
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How to build a strong brand voice on social media (and beyond)

A strong brand voice is what makes your content feel recognizable, intentional, and unmistakably you .  Defining it pushes you to get clear on who you are as a brand and what you really stand for. Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy . Key takeaways Consistency matters. When your brand voice stays steady across channels, your brand is easier to recognize in feeds. However, flexibility still counts. TikTok, LinkedIn, and Instagram have different vibes, so your delivery should adapt. A strong brand voice prevents awkward social moments. Clear guidelines reduce off-brand replies, tone-deaf jokes, and messy responses. Your brand voice should be documented. A clear style guide helps internal teams, freelancers, and agencies get it right faster. Hootsuite helps teams stay on brand across channels. With approvals, inbox management, and collaboration tools, it’s easy to keep every post on point. ...
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