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Oracle jumps 12% as it tells investors its AI bet will pay off sooner than expected

Database group projects $30bn in free cash flow by 2029 and will limit additional raising for data centre strategy to $20bn https://ift.tt/mWsBZni
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Instagram features every marketer needs to know in 2026

Key takeaways The newest Instagram features in 2026 include the Edits video editing app, longer Reels, customizable profile grids, native reposting, and the Instagram Plus subscription tier. AI is now built into most of the Instagram creation flow, from writing help and AI stickers to AI-generated Story backgrounds and translated Reels audio. Reels remain the dominant format, and features like trial Reels and retention metrics give marketers more control over what they publish and why. Lesser-known features such as comment filtering, quick replies, and scheduled Stories can save social teams hours every week. Instagram features at a glance Here’s a quick map of Instagram’s feature set before we get into the detail. Feature category Key features Best for Content creation Edits app, carousels, collab posts, templates Producing publish-ready content in-app Reels Trial Reels, retention metrics, Remix, templates Reach and audience growth Stories Links, highlights, in...

How to do a social media competitor analysis in 2026

Key takeaways A social media competitor analysis reveals how your brand compares to competitors across content, engagement, audience growth, and share of voice. The process follows five steps: identify competitors, define your metrics, gather performance data, run a SWOT analysis, and set up ongoing monitoring. Track metrics that tie to business impact, including engagement rate, posting frequency, content mix, sentiment, and paid activity. Tools like Hootsuite Social OS combine competitive benchmarking and social listening so you can act on insights without switching platforms. What is a social media competitor analysis? A social media competitor analysis is the process of looking at your competitors’ social content and activity to understand how they compare to your own performance. Done well, it does more than satisfy curiosity. It tells you where to spend your content budget, which formats to prioritize, and how quickly to respond when the market shifts. When ...