Marketingadda5

Your audience has probably changed since the last time you updated the persona deck . Audience intelligence helps you catch those changes before your marketing starts running on assumptions. Read on to learn what it is, why it matters, and how to get started. Key takeaways Audience intelligence goes beyond basic demographics. It fills in what’s underneath: their motivations, behaviors, and more. Audience intelligence can make your marketing less generic. It improves messaging, positioning, and content decisions. It’s different from social listening. Social listening focuses on what people are saying online. Audience intelligence focuses on understanding the people behind those conversations. What is audience intelligence? Audience intelligence is the ongoing practice of using data to understand your audience beyond basic demographics, including their motivations, behaviors, interests, and influences. The ongoing part matters. A one-off study gives ...