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New chancellor tells the FT that he and Prime Minister Andy Burnham are determined ‘to meet the fiscal rules’ https://ift.tt/koVHN9m

AI giant on track to unveil paperwork underpinning its blockbuster Wall Street debut as soon as next week https://ift.tt/IUQxi84

German carmaker’s overhaul could also lead to plant closures https://ift.tt/PlrWJCD

Key takeaways Social media monitoring tools track brand mentions, competitor activity, and audience sentiment across social platforms and the wider web in real time. The best social media monitoring tools combine broad platform coverage, fast alerts, accurate sentiment analysis, and integrations with your existing tech stack. Monitoring and listening serve different purposes: monitoring catches what’s being said right now, while listening analyzes trends over time to inform strategy. To get the most value, make monitoring a daily habit, customize your keyword tracking, and pair tool insights with human judgment. What is social media monitoring? Social media monitoring is the process of tracking mentions of your brand, products, competitors, or industry across social platforms. It involves following specific hashtags, keywords, and direct mentions to understand how your brand is being perceived. Bonus: ...

Agents involved in hack exhibited some alarming behaviours including suppressing ethical qualms https://ift.tt/7PjkW6q

Judge rejects US Department of Justice’s request to force the sale of parts of the search giant’s ads business https://ift.tt/26oDpgR

Key takeaways Social media goals should tie directly to business objectives like revenue, brand awareness, or customer retention. The SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) turns vague ambitions into goals you can actually track and report on. Every goal needs mapped KPIs, and the goals-to-metrics table in this post gives you a ready-made reference. The best social media teams review and adjust goals quarterly, not just annually, and align them across departments. What are social media goals? Social media goals are the desired outcomes you want your social media efforts to achieve. They give your strategy direction and help you measure whether your work is paying off. It helps to understand how goals, objectives, and tactics relate to each other. Goals are the broad outcomes you’re working toward (like “increase brand awareness”) Social media objectives are the specific, measurable targets within those goals (lik...