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Anthropic raises $30bn at a $350bn valuation in latest funding round

Latest haul comes as it prepares for an initial public offering as early as this year https://ift.tt/5Fszf0V
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Social media and government: 5 tips for citizen engagement

Social media is now a key communication channel for government, making it easy to reach constituents quickly, clearly, and at scale. At Hootsuite, we work closely with government organizations and see firsthand how social media supports modern public communication. Let’s take a look at how all levels of government, from municipal to provincial to federal, can and should use social media. Key takeaways Social media is a powerful tool for government. It helps agencies share updates, launch campaigns, communicate during crises, and more. Authenticity drives engagement. People respond best when government accounts and officials sound human, transparent, and genuine. Social listening helps you stay one step ahead. Tracking conversations lets government teams spot misinformation and respond with clarity. Strong guardrails are a must. Security, compliance, and clear social media policies are non-negotiable. Tools like Hootsuite make it easier to stay organized and secure. W...
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How to create a social media report [free template included]

A social media report shows how your social media efforts are performing over a period of time. It helps marketing teams measure progress, improve future strategies, and show the real impact of their work. It may sound intimidating, but social media reporting doesn’t have to be complicated. Keep reading for tips, tricks, and a free social media report template to set your social strategy on track for success. Key takeaways Regular social media reporting makes it easier to track progress, spot trends, and adjust strategy with confidence. Most social media reports include goals, key metrics, performance trends, platform insights, and next steps. It can be helpful to break reports down by platform or campaign to see which efforts are driving results. Teams often combine platform analytics with reporting tools like Hootsuite to get a 360-view of results. What is a social media report? A social media report is a document with an in-depth analysis of your social media marketing...
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12 social media sentiment analysis tools for 2026

Key takeaways Social media sentiment analysis reveals how people feel about your brand, not just how often they talk about it. Sentiment analysis tools use AI to analyze tone, language, and context across social platforms at scale. Sentiment data can help teams catch problems early and see how campaigns and launches are landing. At the enterprise level, sentiment analysis works best when it’s paired with social listening, reporting, and collaboration tools. Hootsuite brings this all together. Knowing if a thousand people mentioned your brand last week is helpful — but the real insight comes from how they talked about you. Social media sentiment analysis helps you read the room, revealing whether people were genuinely excited, quietly frustrated, or somewhere in between. In this guide, we’ll break down the best social media sentiment analysis tools and share tips to get the most out of your analysis. Bonus: Get a free social media sentiment report template to easily tr...
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