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Bank social media: 9 tips to boost trust and engagement in 2026

Key takeaways Banks are shifting marketing budgets to digital. Nearly 62% of bank marketing spend now goes to online channels. Social media is a primary source of financial advice for younger generations. Many customers use social media to learn, research, and make decisions, making it a trust-building opportunity. Compliance and governance are non-negotiable. Banks need clear policies, approval workflows, and monitoring to use social media safely at scale. Tools like Hootsuite Social OS make this easier to manage. Choosing the right platforms and content types matters more than being everywhere. YouTube, LinkedIn, and Instagram consistently perform for banking audiences. Why should banks be on social media? Banks should be on social media because it’s where people learn about money, compare institutions, and figure out who they trust. Beyond visibility, an active social presence drives real business outcomes like lead generation, customer retention, and brand awaren...
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What is Meta Verified? Everything to know in 2026

Key takeaways Meta Verified is a paid subscription on Instagram, Facebook, and WhatsApp that gives you a verified badge, impersonation protection, direct customer support, and increased reach. Pricing for the Standard plan starts at $11.99/month on the web and $14.99/month on mobile, with separate tiers for individuals and businesses. Meta Verified for Business is now available alongside individual subscriptions, expanding verification across Facebook, Instagram, and WhatsApp. You can still get verified for free if your account qualifies as a notable public figure, celebrity, or brand under legacy verification. What is Meta Verified? Meta Verified is a subscription bundle for creators and businesses on Instagram, Facebook, and WhatsApp. It includes: Account verification (including the blue check badge) Account impersonation protection Exclusive stickers Increased reach Access to human customer support agents A Meta Verified Standard subscription costs...
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25 social media metrics you need to track in 2026

Key takeaways Social media metrics are the data points that show whether your content, campaigns, and strategy are actually working. Engagement metrics signal that your content resonates. Likes, comments, shares, saves, and engagement rate indicate that your audience is connecting with your content, and influence how algorithms distribute your posts. Conversion and ROI metrics connect social to results. CTR, conversion rate, CPC, CPM, and ROAS show how social activity drives business outcomes like sign-ups, sales, and ad efficiency. The metrics that matter most depend on your goals. Map each metric to a specific objective so you’re measuring progress, not just activity. What are social media metrics? Social media metrics are data points that measure how well your social media strategy is performing across platforms. They measure how people discover your content, interact with it, and take action, across both organic and paid activity. Social media metrics help you me...
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