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Gavin Newsom advances AI ‘kill switch’ in response to safety fears

California’s governor signals tougher stance on the technology after public outcry https://ift.tt/auwRC87
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27 best Instagram tools for marketers in 2026

Key takeaways The best Instagram tools in 2026 combine scheduling and publishing, analytics, content creation, and AI-powered insights in connected workflows rather than isolated point solutions. AI tools for Instagram have moved well past caption generators, and now cover social listening, content optimization, and audience intelligence. Choosing the right tool comes down to team size, budget, and whether you need one specific capability or a unified platform your whole team can work in. Native Instagram tools like Insights, branded content tags, and shopping features are free and essential, but third-party tools fill real gaps in reporting, scheduling, and cross-platform management. How we chose these Instagram tools Every tool on this list is actively maintained and available in 2026, serves either an Instagram-specific or Instagram-inclusive use case, and is genuinely useful to a marketing team rather than a hobbyist. We also prioritized tools that solve a clear workfl...

Social media measurement in 2026: Metrics & tools

Key takeaways Social media measurement is the process of tracking metrics like engagement, reach, conversions, and sentiment to evaluate how social activity supports business goals. The right metrics depend on your objectives, but engagement rate, conversion rate, audience growth, and brand sentiment are essential for most enterprise teams. A strong measurement program follows five steps: set goals, choose metrics, configure tools, connect to your CRM, and report regularly. A unified measurement platform that combines analytics, social listening, and reporting helps teams track performance across channels without switching between tools. What is social media measurement? Social media measurement is the process of using social data and analytics tools to evaluate how well your brand is doing on social media. By checking results regularly, you can better understand your audience and find ways to improve results. Social media measurement also helps you see how social sup...