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US to consider suspending petrol tax as Iran war pushes up prices

Republican Senator Josh Hawley to introduce legislation after Donald Trump backs move https://ift.tt/nyQFRDw
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Boosted posts vs. ads: What to know in 2026

Key takeaways A boosted post amplifies existing organic content with a budget , while a social ad is built from scratch in Ads Manager with more targeting, placement, and objective options. Boosted posts work best for quick engagement wins and content testing. Social ads are better for lead generation, conversions, and A/B testing. You can (and often should) use both together as part of a unified paid social strategy. Hootsuite lets you manage boosted posts and full ad campaigns across Facebook, Instagram, and LinkedIn from one dashboard, with automated boosting triggers and cross-platform ROI reporting. What is a boosted post? A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. All you have to do is choose a few simple targeting options and add a budget. A boosted post looks almost exactly the same as regular organic content. Except, it will have a “sponsored” or “pr...
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What are the best employee advocacy program examples?

You know how you’re more likely to trust a friend’s Netflix recommendation than a billboard telling you what to watch?  The same logic applies to brands, which is why the best employee advocacy program examples put real people and real stories front and center.  In this guide, we’ll show you how companies are turning their employees into brand megaphones (the good kind) to boost awareness, attract top talent, and drive revenue. Key takeaways Employee advocacy turns your people into your most credible marketing channel. Their posts reach further and build more trust than anything a brand can say about itself. The best programs make sharing easy. Tools like Hootsuite Amplify let employees post pre-approved, on-brand content in a few taps. Authenticity is what makes advocacy work. It’s also why the best programs offer flexibility. Give employees the guardrails to stay on-brand, but leave room for them to personalize. Top examples of successful emp...
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8 types of social media interactions (and how to handle them)

Social media interactions are where your brand comes to life. If you’re not paying attention to them (or worse, not responding), you’re leaving potential customers behind. In this guide, we break down the 8 types of social media interactions and how to handle each one. Key takeaways The eight types of social media interactions include likes, follows, comments, direct messages, saves, reviews, tags, and shares. Social interactions matter. They tell you how your content is landing with your audience in real time. Keep the conversation going. Engagement is a two-way street, so reply to comments and reshare content regularly. Hootsuite makes it easier to stay on top of social interactions. Teams can keep track of comments and DMs across different social platforms, all from a single dashboard. What is social media interaction? Social media interaction is any form of communication between a brand and users on social media. Interactions can include likes, comments, direct messa...
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