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Fed officials warn progress towards inflation goal will be ‘uneven’

Minutes from January meeting show US policymakers saw risk that price growth will remain above 2% https://ift.tt/GqtkrWT
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How to build a strong brand voice on social media (and beyond)

A strong brand voice is what makes your content feel recognizable, intentional, and unmistakably you .  Defining it pushes you to get clear on who you are as a brand and what you really stand for. Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy . Key takeaways Consistency matters. When your brand voice stays steady across channels, your brand is easier to recognize in feeds. However, flexibility still counts. TikTok, LinkedIn, and Instagram have different vibes, so your delivery should adapt. A strong brand voice prevents awkward social moments. Clear guidelines reduce off-brand replies, tone-deaf jokes, and messy responses. Your brand voice should be documented. A clear style guide helps internal teams, freelancers, and agencies get it right faster. Hootsuite helps teams stay on brand across channels. With approvals, inbox management, and collaboration tools, it’s easy to keep every post on point. ...
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Social media and government: 5 tips for citizen engagement

Social media is now a key communication channel for government, making it easy to reach constituents quickly, clearly, and at scale. At Hootsuite, we work closely with government organizations and see firsthand how social media supports modern public communication. Let’s take a look at how all levels of government, from municipal to provincial to federal, can and should use social media. Key takeaways Social media is a powerful tool for government. It helps agencies share updates, launch campaigns, communicate during crises, and more. Authenticity drives engagement. People respond best when government accounts and officials sound human, transparent, and genuine. Social listening helps you stay one step ahead. Tracking conversations lets government teams spot misinformation and respond with clarity. Strong guardrails are a must. Security, compliance, and clear social media policies are non-negotiable. Tools like Hootsuite make it easier to stay organized and secure. W...
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How to create a social media report [free template included]

A social media report shows how your social media efforts are performing over a period of time. It helps marketing teams measure progress, improve future strategies, and show the real impact of their work. It may sound intimidating, but social media reporting doesn’t have to be complicated. Keep reading for tips, tricks, and a free social media report template to set your social strategy on track for success. Key takeaways Regular social media reporting makes it easier to track progress, spot trends, and adjust strategy with confidence. Most social media reports include goals, key metrics, performance trends, platform insights, and next steps. It can be helpful to break reports down by platform or campaign to see which efforts are driving results. Teams often combine platform analytics with reporting tools like Hootsuite to get a 360-view of results. What is a social media report? A social media report is a document with an in-depth analysis of your social media marketing...
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