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Trump considers ‘terminating’ campaign advisers over Balkans trip

President says Chris LaCivita and James Blair guiding pro-Russian party less than a month before midterms could be a ‘conflict’ https://ift.tt/PFzODSQ
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How to build brand loyalty: 7 strategies that work for 2026

Key takeaways Brand loyalty is the emotional connection that drives customers to repeatedly choose one brand over alternatives, even when cheaper or more convenient options exist. Loyal customers cost less to retain than new ones cost to acquire, spend more over time, and actively recommend the brand to others. Building brand loyalty in 2026 requires consistent experiences, personalized engagement, fast customer care, and smart use of AI to anticipate customer needs. Key metrics for tracking brand loyalty include net promoter score, customer lifetime value, engagement rate, and sentiment analysis. What is brand loyalty? Brand loyalty is the connection between a brand and a customer that drives someone to make repeat purchases from a specific brand. They stick with that brand even when alternative suppliers or products may be cheaper or more easily accessible. The lineup outside the Apple Store to get the latest iPhone the first morning it’s available? That’s bra...
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What is audience intelligence? A guide for marketing teams

Your audience has probably changed since the last time you updated the persona deck . Audience intelligence helps you catch those changes before your marketing starts running on assumptions. Read on to learn what it is, why it matters, and how to get started. Key takeaways Audience intelligence goes beyond basic demographics. It fills in what’s underneath: their motivations, behaviors, and more. Audience intelligence can make your marketing less generic. It improves messaging, positioning, and content decisions. It’s different from social listening. Social listening focuses on what people are saying online. Audience intelligence focuses on understanding the people behind those conversations. What is audience intelligence? Audience intelligence is the ongoing practice of using data to understand your audience beyond basic demographics, including their motivations, behaviors, interests, and influences. The ongoing part matters. A one-off study gives ...
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Competitive intelligence: A strategic guide for 2026

Key takeaways Competitive intelligence turns competitor signals into actionable business, product, and marketing decisions. The four core types are market, product, competitor, and consumer intelligence; CI can be strategic or tactical. A structured process (define priorities, collect data, analyze, distribute insights, iterate) turns raw information into action. Social listening tools like Lumen inside Hootsuite Social OS track mentions, sentiment, and actionable insights from social media. What is competitive intelligence? Competitive intelligence is the process of collecting and analyzing data about your competitors, industry, market, and customers to guide business decisions and strategy. It involves gathering insights from multiple sources to understand trends, risks, and opportunities. It’s also often confused with related disciplines like market research and business intelligence, which we’ll untangle in the next section. ...
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