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Wall Street prepares for boom in tech IPOs after Cerebras’ success

Chip designer’s $6.4bn raise signals demand ahead of huge listings expected from SpaceX, OpenAI and Anthropic https://ift.tt/E67vIK9
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TikTok Business vs. Personal account: 2026 guide

Key takeaways Business accounts: Unlock Ads Manager, advanced analytics, third-party scheduling tools like Hootsuite, and TikTok Shop, but restrict access to trending sounds and creator monetization programs. Personal accounts: Offer the full sound library, Creator Rewards eligibility, and privacy settings, but lack advertising tools and third-party platform integrations. Switching between account types is free and reversible, but you may lose analytics history, and TikTok advises against switching frequently. The right account type depends on whether you prioritize content creation flexibility (personal) or business growth tools like ads and ecommerce (business). What are the different types of TikTok accounts? TikTok currently offers three account types: Personal, Business, and Organization. Organization accounts are designed for larger institutions and have their own requirements, so this guide focuses on the two types most relevant to creators and brands: Personal and Bu...
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Why Hootsuite is going headless, and why that’s just the start

The first month, I’m told, is for listening. I’ve done some of that. But fifteen days in, the picture is already sharper than that script implies. Here’s my honest view of where we are and where we’re going. The interface is not the product anymore For two decades, social media management has been defined by the screen: a dashboard, a calendar, a publishing queue, an inbox. Hootsuite arguably invented that screen. Millions of marketers, agencies, and care teams open it every morning. But the screen was never the value. The value was the capability sitting behind it: schedule a post across a dozen networks, listen to what 150 million sources are saying about your brand, route a customer complaint to the right team in 90 seconds, prove ROI to a CMO on Friday afternoon . SaaS is going headless. Salesforce set the tone at TDX 2026 when they reframed their entire platform as Headless 360: every capability exposed as an API, an MCP tool, or a CLI co...
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Facebook ads targeting: the complete guide for 2026

Key takeaways Facebook ads targeting lets you reach specific audiences based on demographics, interests, behaviors, and your own customer data through Core, Custom, Lookalike, and Advantage+ audiences. Advantage+ audience targeting uses Meta’s AI to find high-converting audiences automatically, often lowering cost per conversion by double digits compared to manual targeting alone. Privacy changes have reduced some manual targeting options, making first-party data like customer lists and Pixel data more valuable than ever for precise targeting. Layering multiple targeting criteria and using retargeting strategies consistently outperforms broad, single-dimension targeting for conversion-focused campaigns. What is Facebook ad targeting? Facebook ad targeting is the system within Meta Ads Manager that lets advertisers define exactly who sees their ads. Instead of showing your ad to everyone, you choose audiences based on characteristics like age, location, interests, past in...
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Boosted posts vs. ads: What to know in 2026

Key takeaways A boosted post amplifies existing organic content with a budget , while a social ad is built from scratch in Ads Manager with more targeting, placement, and objective options. Boosted posts work best for quick engagement wins and content testing. Social ads are better for lead generation, conversions, and A/B testing. You can (and often should) use both together as part of a unified paid social strategy. Hootsuite lets you manage boosted posts and full ad campaigns across Facebook, Instagram, and LinkedIn from one dashboard, with automated boosting triggers and cross-platform ROI reporting. What is a boosted post? A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. All you have to do is choose a few simple targeting options and add a budget. A boosted post looks almost exactly the same as regular organic content. Except, it will have a “sponsored” or “pr...
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