Skip to main content

Posts

Facebook ads targeting: the complete guide for 2026

Key takeaways Facebook ads targeting lets you reach specific audiences based on demographics, interests, behaviors, and your own customer data through Core, Custom, Lookalike, and Advantage+ audiences. Advantage+ audience targeting uses Meta’s AI to find high-converting audiences automatically, often lowering cost per conversion by double digits compared to manual targeting alone. Privacy changes have reduced some manual targeting options, making first-party data like customer lists and Pixel data more valuable than ever for precise targeting. Layering multiple targeting criteria and using retargeting strategies consistently outperforms broad, single-dimension targeting for conversion-focused campaigns. What is Facebook ad targeting? Facebook ad targeting is the system within Meta Ads Manager that lets advertisers define exactly who sees their ads. Instead of showing your ad to everyone, you choose audiences based on characteristics like age, location, interests, past in...
Post a Comment
Read more
Recent posts

Boosted posts vs. ads: What to know in 2026

Key takeaways A boosted post amplifies existing organic content with a budget , while a social ad is built from scratch in Ads Manager with more targeting, placement, and objective options. Boosted posts work best for quick engagement wins and content testing. Social ads are better for lead generation, conversions, and A/B testing. You can (and often should) use both together as part of a unified paid social strategy. Hootsuite lets you manage boosted posts and full ad campaigns across Facebook, Instagram, and LinkedIn from one dashboard, with automated boosting triggers and cross-platform ROI reporting. What is a boosted post? A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. All you have to do is choose a few simple targeting options and add a budget. A boosted post looks almost exactly the same as regular organic content. Except, it will have a “sponsored” or “pr...
Post a Comment
Read more

What are the best employee advocacy program examples?

You know how you’re more likely to trust a friend’s Netflix recommendation than a billboard telling you what to watch?  The same logic applies to brands, which is why the best employee advocacy program examples put real people and real stories front and center.  In this guide, we’ll show you how companies are turning their employees into brand megaphones (the good kind) to boost awareness, attract top talent, and drive revenue. Key takeaways Employee advocacy turns your people into your most credible marketing channel. Their posts reach further and build more trust than anything a brand can say about itself. The best programs make sharing easy. Tools like Hootsuite Amplify let employees post pre-approved, on-brand content in a few taps. Authenticity is what makes advocacy work. It’s also why the best programs offer flexibility. Give employees the guardrails to stay on-brand, but leave room for them to personalize. Top examples of successful emp...
Post a Comment
Read more