It’s time to sell out. You know, the good kind. Social commerce is a game-changer when it comes to digital marketing: it makes the buying process simple for consumers, so supporting businesses like yours is a breeze. Bonus !!! Find out what people really want from brands on social — including why they follow, engage, buy, and even unfollow them — in The Social Media Consumer Report . Download now What is social commerce? Social commerce is a business strategy in which brands sell products or services directly through social media. Social media users — for example, people scrolling through Instagram, TikTok or Facebook — can make purchases straight through the social platform itself. It is, literally, a one-stop shop situation… but in this case, the shop also offers plenty of content. Social commerce vs ecommerce If social commerce is sounding an awful lot like online shopping, that’s because it is (in a way). While ecommerce usually refers to buying through the internet...