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Instagram Reels in 2024: A Complete Guide for Businesses

Here’s the Reel deal: videos are ruling Instagram . Using Instagram Reels for your business is an important building block for any social media marketing strategy (in fact, it’s expected that over half of American marketers will use Reels for influencer marketing this year). 140 billion Reels are watched every day—so how do you get a piece of that delicious strategic pie? Read on for the cold, hard truths about Instagram Reels, including how to make them, share them, download them, hack Instagram’s mysterious algorithm and more. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Easily customize them in Canva, and take your Reels game to the next level today. What are Instagram Reels? Instagram Reels are videos uploaded to Instagram. They’re generally rather short (the absolute maximum length of a Reel is 15 minutes, but most high-performing Reels are between 7 and 15 seconds ). View th...