Marketingadda5

Lisa Schiff advised wealthy collectors on contemporary works but admitted pocketing their funds intended for purchases https://ift.tt/xbyHliu

Work and pensions secretary Liz Kendall is likely to anger disability rights activists with her stance https://ift.tt/HIASL2v

East-west London railway that came in late and £4bn over budget praised as a ‘triumph of architect-led collaboration’ https://ift.tt/ZEzKQiU

US carmaker seeks to secure supply of metal expected to suffer shortfalls because of rising demand in switch to EVs https://ift.tt/0MZ4LP7

Renewed confidence over US economy’s health brings fresh momentum to megacap stocks https://ift.tt/wsbi8nX

Lawrence Bishnoi, 31, is accused in India of plotting extortion, killings and other crimes from behind bars https://ift.tt/csAGriX

In Paris for motor show, companies including Xpeng and GAC pledge their long-term commitments in effort to allay concerns https://ift.tt/Gj36bz0

Tech group signs deal with Kairos Power to build up to seven small facilities to meet its energy needs https://ift.tt/GxagbrS

Richard Hermer says government being seen as a ‘good faith actor’ internationally is key to attracting investment https://ift.tt/xlGP6I2

Market Questions is the FT’s guide to the week ahead https://ift.tt/mpFlqNj

Rare move will involve sending American forces to operate THAAD battery for defence against further Iranian missile attacks https://ift.tt/BS7DTou

Australian apparel and bootmaker will open stores in Cambridge and Buckinghamshire https://ift.tt/3lZCOyH

Minister’s criticism of company’s working practices threatened to overshadow Monday’s investment summit https://ift.tt/SW3RLCM

If Silicon Valley is right and the technology progresses, we may witness a new wave of industry disruption  https://ift.tt/s0GTY5r

Storm estimated to have caused about $50bn in damage, according to President Joe Biden https://ift.tt/AU2y0uX

Airline blames cancellations on delayed deliveries of Rolls-Royce engines and parts for its Boeing 787 fleet https://ift.tt/nKe74WO

Senior adviser to Ayatollah Ali Khamenei says any attack could ‘have an impact’ on Tehran’s calculations https://ift.tt/z2IiKu5

Michel Barnier bets on mix of spending cuts alongside tax hikes on companies and the wealthy https://ift.tt/HbC0qzt

Prosecutors say Canadian lender failed to remedy ‘long-term, pervasive and systemic deficiencies’ because of cost controls https://ift.tt/yCi9E0O

Decision follows months of wrangling over how to structure European contributions to G7 aid package for Kyiv https://ift.tt/f3wMgha

Hedge fund’s partner Nabeel Bhanji says BHP approach during its stake building was ‘genuinely annoying’ https://ift.tt/qfOnkzd

A deal would bolster Japanese group’s drive to secure supplies for its home country, which relies on fossil fuel imports for energy https://ift.tt/1jfQlHv

Ex-CEO Ian Read has called directors about the activist’s ideas for turning around the vaccine maker https://ift.tt/glmYQDs

Whether you’re still insistent on calling it Twitter or are 100% on board with the X rebrand, there’s one thing all users of the social media platform can agree on: the Twitter algorithm (or X algorithm, whatever!) is a mighty powerful thing. That’s because the X algorithm—a set of rules that controls who sees what content on the social platform —impacts what shows up in each user’s feed. If you’re ready to get this all-mighty recommendation engine working for you, you’ve come to the right place. Read on for everything you need to know about the Twitter algorithm in 2024. Bonus: Grow your X (Twitter) following fast with a free 30-day workbook that will help you establish a marketing routine and track your growth, so you can show your boss real results after one month. What is the Twitter algorithm? The Twitter feed algorithm—also known as the X algorithm—is a proprietary formula that determines what appears in your For You feed. When you log in to Twitter, there are two...

Social media analytics are a critical tool for social media managers. They help guide your strategy, then show you whether that strategy is working in real time. Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them!), and the types of analytics tools that help them do good work — and easily report on wins. What this post is:  A comprehensive introduction to the concept of social media analytics. If you’re just getting started with tracking your results on social — or you want to get better at it, and get more out of measuring your performance — this is the guide for you.  What this post isn’t:  An exhaustive list of tools we recommend. If that’s what you’re looking for, head over to our list of the  20+ very best social media analytics tools.   Key takeaways Social media analytics  involves collecting and analyzing data from social platforms to measure account performa...

Kyiv is not being given the support it needs to regain the upper hand over Russia https://ift.tt/AdYFNw9

Market Questions is the FT’s guide to the week ahead https://ift.tt/eLExHwY

Some investors unhappy about plans to reward senior executives following group’s disposal of Italian unit https://ift.tt/LhlgdXt

Tesla founder warns crowd in Butler, Pennsylvania that Democrats would take away democracy, free speech and gun rights https://ift.tt/C2oXLM4

Torrential rain and mudslides in inland regions leave many unaccounted for in remote communities https://ift.tt/TnquwtX

CAT president who sent ‘plainly inappropriate’ letter to junior staff member to exit role https://ift.tt/W5FZpI3

It’s that time again — time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year. Total holiday season sales are expected to reach $1.3 trillion (!) in 2024, with Black Friday shopping alone accounting for almost $10 billion. Want a slice of the 3.1416? Stew over these Black Friday marketing ideas, bake up an offer your audience can’t refuse, then sit back in your stretchy pants and click “Launch” on your most successful Black Friday marketing campaign ever. Bonus: Download a free social media campaign template   to help you plan your next goal-crushing campaign of any size or budget. Assign responsibilities, set timelines, list deliverables, and more! Black Friday marketing stats Everyone knows Black Friday = shopping. If you sell anything, here are 13 reasons why you need to get into the Black Friday campaign spirit: Black Friday sales were $9.8 billion in the U.S. in 2023. Often considered part of Black Friday marketing ...