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How the YouTube Algorithm Works in 2024

If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform . That is some seriously staggering influence! So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of the Youtube algorithm. How does it work? What makes it tick? And, most importantly, how can we take advantage of this mysterious formula? Well, wonder no more, because in this blog post, we’ll cover everything about the YouTube algorithm that you’ve been dying to know. Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month. A brief history of the YouTube algorithm What is the YouTube algorithm? To answer that question, let’s do a quick overview of how YouTube’s Algorithm has ...

How to Make the Most of LinkedIn Messages for Business

No offense to personal LinkedIn messages, but company LinkedIn messages are a game changer. Unlike those junky DMs that pile up from guys you went to high school with who now sell questionable nutritional supplements, LinkedIn company DMs are a super helpful professional communication tool. When you enable company messages on LinkedIn , users can directly chat with you via your LinkedIn Page. Want to provide personalized customer service right on the LinkedIn platform? Empower your team to interact with your audience on your brand’s behalf? Do a little social selling and create some good ol’ fashioned leads? LinkedIn company DMs are here to make it happen. Plus—huge news alert!—you can receive and respond to company DMs using Hootsuite, making it even easier to keep on top of all your biz correspondence in one place. OK, let’s get into it. Here’s how to make the most of your LinkedIn company DMs. Reduce response time (and your workload) Manage all your messages stress-fre...

24 Snapchat Stats Marketers That Matter to Marketers in 2024

Snapchat may not be in the news as much as Twitter/X. It may not have as many users as Facebook. It’s certainly not as new and buzzy as TikTok. But good ol’ Snap still has plenty to offer the world of social media marketing. After all, there are 800 million monthly active users on Snapchat in 2024—and 405 million people use Snapchat every single day to stay in touch with friends and family. And most of those users are an extremely desirable demographic: the youth! The precious, precious youth! If you want to reach a young, super active target audience who loves to Snap hard and Snap often, it’s time to dig into the numbers. Read on for all the vital stats on Snapchat, from demographics to user habits. Feel free to bookmark this page for reference, even—unlike a Snap story, this post won’t be disappearing any time soon. Bonus : Find out what people really want from brands on social—including why they follow, engage, buy, and even unfollow them—in The Social Media Consumer Report ...