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Showing posts from February, 2026

11 time-saving social media collaboration tools

If there’s one thing social media teams need more of, it’s time . More time to ideate, to execute, and to engage with customers.  When that’s not possible, the next best thing is to use social media collaboration tools to get everything done. Below, we rounded up the top social media collaboration tools and the features to give your social team a boost. Key takeaways The best social media collaboration tools combine planning, approvals, communication, and publishing so teams aren’t stitching together context across multiple platforms. Strong collaboration platforms don’t just help you publish. They also offer built-in analytics that connect social efforts to business results. Hootsuite goes beyond collaboration. It combines workflow management, automation, analytics, inbox tools, and integrations (like Canva and Zendesk) into one enterprise-ready platform. What is a social media collaboration tool? A social media collaboration tool is software that helps teams plan...
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How to build a strong brand voice on social media (and beyond)

A strong brand voice is what makes your content feel recognizable, intentional, and unmistakably you .  Defining it pushes you to get clear on who you are as a brand and what you really stand for. Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy . Key takeaways Consistency matters. When your brand voice stays steady across channels, your brand is easier to recognize in feeds. However, flexibility still counts. TikTok, LinkedIn, and Instagram have different vibes, so your delivery should adapt. A strong brand voice prevents awkward social moments. Clear guidelines reduce off-brand replies, tone-deaf jokes, and messy responses. Your brand voice should be documented. A clear style guide helps internal teams, freelancers, and agencies get it right faster. Hootsuite helps teams stay on brand across channels. With approvals, inbox management, and collaboration tools, it’s easy to keep every post on point. ...
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Social media and government: 5 tips for citizen engagement

Social media is now a key communication channel for government, making it easy to reach constituents quickly, clearly, and at scale. At Hootsuite, we work closely with government organizations and see firsthand how social media supports modern public communication. Let’s take a look at how all levels of government, from municipal to provincial to federal, can and should use social media. Key takeaways Social media is a powerful tool for government. It helps agencies share updates, launch campaigns, communicate during crises, and more. Authenticity drives engagement. People respond best when government accounts and officials sound human, transparent, and genuine. Social listening helps you stay one step ahead. Tracking conversations lets government teams spot misinformation and respond with clarity. Strong guardrails are a must. Security, compliance, and clear social media policies are non-negotiable. Tools like Hootsuite make it easier to stay organized and secure. W...
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