Build a social media calendar that actually works. We’re sharing our go-to tools, tips, and templates (including a free one!) to help you crush your social media game. A social media calendar is your secret weapon for staying consistent, strategic, and stress-free on social. Here at Hootsuite, our social media calendar is the backbone behind all the content marketing you see on our channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media content calendar before it’s even created. I’d be lying if I said planning a content calendar for our audience of over nine million (!!!) people across eight social media platforms is easy. But it’s important, and can even be fun. In this guide, you’ll learn how to build a social media calendar that actually works. You’ll also find practical tips, free templates, and real examples from our very own social team to help you put it all into action. PS: If you’re just here for the free te...