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Showing posts from September, 2025

Can you schedule posts on Bluesky? Yes, here’s how

Key takeaways Hootsuite now supports Bluesky publishing and scheduling . (Bluesky does not have a native scheduling tool.) Scheduling posts is essential for social media managers who are expected to post between 48 and 72 times per week across all major social networks. Don’t forget to pause scheduled posts when context shifts , add tracking parameters to measure impact and optimize timing across time zones. It’s no secret that social media managers and teams have a lot on their plates. (Especially “teams” that are made up of just one person.) In-depth research from Hootsuite and Critical Truth found that brands should aim to post 48 to 72 times per week across platforms. And that was before Bluesky was added to the list of places brands need to have an online presence. Constantly switching between social media apps wastes precious time and can disrupt your memory, focus, and decision-making abilities. Batching tasks allows more time for focused work, giving your brain a...
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LinkedIn ads: Everything you need to know in 2025

LinkedIn ads put your message in front of people who are actively learning, evaluating vendors, and making buying decisions. This guide shows you how to set up your account, choose the right campaigns and formats, understand the auction and budgeting, and measure and optimize results with expert tips from LinkedIn. Already a Hootsuite customer? Start using LinkedIn ads now . New here? Learn how Hootsuite makes LinkedIn advertising simple . How to set up your LinkedIn Ads account 1. Open Campaign Manager Log in to LinkedIn and click Advertise in the top navigation. Source: LinkedIn 2. Create your ad account. Click Create account , then add an account name and choose your billing currency. Source: LinkedIn Campaign Manager 3. Do your admin set-up Select the LinkedIn Company Page you’ll advertise from, add a payment method (Account settings → Billing → Add payment details), and set permissions for teammates (Account settings → Manage access). Source: LinkedIn Campaign...
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Instagram Stories in 2025: Your guide to boosting engagement

What are Instagram Stories? Instagram Stories are vertical photos or short videos that disappear after 24 hours . They show up in a tappable row at the top of the Instagram app, which is prime real estate for catching your followers’ attention, fast. But Instagram Stories aren’t just for behind-the-scenes updates. They’re packed with features like polls, stickers, GIFs, and the Add Yours sticker — all designed to boost engagement and help you show up more often in the Instagram algorithm . Here’s a quick breakdown of how Stories work (and why they matter in 2025): Key Instagram Story features: 24-hour shelf life: Unless you save them to a Story Highlight, your IG Stories vanish after a day. Full-screen, autoplay format: Made for mobile, Instagram Stories take up the entire screen and autoplay one after the other. Interactive tools: You can add question stickers, emoji sliders, polls, quizzes, and more to get quick reactions and feedback from your audience. Audio and effects...
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