Skip to main content

Posts

Showing posts from July, 2025

LinkedIn for business: How to grow your brand in 2025

LinkedIn is the world’s premier business network, with around one billion users . For brands and business owners seeking to connect with a professional network, amplify employee advocacy, and establish themselves as industry leaders in front of this vast audience, leveraging LinkedIn for Business is crucial. But how can you make sure you’re getting the most out of your LinkedIn Company Page? In this guide, we’ll show you how to use LinkedIn for Business. From optimizing your Company Page setup to sharing content that attracts tons of engagement, and more. We’ve also gathered some advice from some pros who’ve used LinkedIn successfully for their businesses. Deesha Laxsav is the Senior Brand Marketing Manager at Clutch . Amanda Nielsen is a B2B Content Creator, Entrepreneur, and Founder of Thot Leader Labs . Todd Needle is the Senior Manager of Brand Marketing at Attentive . Let’s get to work! How to create and optimize your LinkedIn Business page: A step-by-step guide A strong ...

How to create a social media portfolio (free template + examples)

When it comes to landing your next social media client or gig, showing is better than telling. That’s why you need a social media portfolio that highlights your creative content, savvy strategies, and remarkable results. With some guidance from Brittani Fagal, Founder of the SHE Collective , we’ll show you how to build a portfolio that shows off your brilliance and stands out in every hiring opportunity. Bonus: Download a free, fully customizable social media portfolio template   to make your work shine — and land more clients. What is a social media portfolio? A social media portfolio is a curated collection of past work highlighting your skills, processes, and successes. It typically includes examples from social media campaigns — along with their context and results — and some information about you as a social media professional. You’ll use your social media manager portfolio to help you land new freelance gigs, get full-time jobs, find potential clients for your agen...

36 Instagram Story ideas for more engagement in 2025

If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z (ages 16-26) and continues to rapidly rise in popularity among all ages, now ranking third with 50% of U.S. adults . Plus, Instagram shoppers of all ages spend the most, being twice as likely to spend over $1,000 compared to users on other social media platforms. Instagram Stories is a unique format that helps build trust, reach new people, and nurture your existing audience. These are the top content ideas to grow right now. Bonus: Claim your  free pack of 30 Instagram Story background templates created by Hootsuite’s professional graphic designers. Easily customize them in Canva, and take your Story game to the next level today. 11 Instagram Story ideas for beginners 1. Share a product photo Video is great for Instagram Stories, but a simple photo works wonders too. You don’t need a fancy photoshoot. Hold up a product,...