You’ve worked hard to build a focused message that tells the story of your brand. But your brand is not the only force driving that story. Every conversation about your brand shapes how people see you — whether you’re a participant in the conversation or not. Brand monitoring ensures you know where those conversations are happening and what’s being said. It’s more than a simple tally of mentions or engagements. Brand monitoring is a process that includes discovering, analyzing, and acting on rich data from across the web and beyond. Key takeaways Brand monitoring is more than just counting mentions. It’s the ongoing process of discovering, analyzing, and acting on what people are saying about your brand across all types of media, not just social. Brand monitoring pulls from a wide range of sources to give you a full picture of brand sentiment, competitive positioning, and consumer trends. This may include podcasts, forums, blogs, and news sites. A strong brand monitoring stra...