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Showing posts from June, 2025

How to use Instagram auto-reply to get leads, sales, and more

You may have noticed a change in how brands and creators are sending people to off-platform content from Instagram. Rather than pointing users to a “ link in bio ,” they’re asking people to comment using a specific keyword to get the link. Behind the scenes, they’ve set up a DM Instagram auto-reply feature. It automatically sends the user a link by DM while also posting a public comment acknowledging that the resource has been sent. Source: @Hootsuite This functionality is not available within the Instagram app itself, but it is available in all Hootsuite plans! In this post, we’ll explain why this kind of DM Instagram auto-reply is so effective, and show you how to set up your own DM Automation in Hootsuite. How DM Instagram auto-replies can help your business Generating leads and building your contact list DM Automation is an efficient and effective way to drive targeted leads to gated content and other online resources. For example, Hootsuite’s social team shares templates...

13 social media scheduling tools to save tons of time in 2025

Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you to reduce errors, encourage team collaboration, and spend more time engaging with your audience. Social media management tools like Hootsuite offer much more than scheduling, including AI-powered content creation, social advertising, and advanced analytics capabilities. Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because these tools can save you time, streamline your work, and help you grow your social media presence. Of course, we’re partial to ...