Key Takeaways A social media competitive analysis helps you understand how your brand stacks up against others by looking at strengths, weaknesses, and social strategies — so you can spot growth opportunities, content gaps, and emerging threats. It’s a four-step process: find your true competitors using relevant keywords and social searches, gather intel on their social presence and engagement, run a SWOT analysis to benchmark performance, and set up ongoing monitoring to stay ahead. Track metrics like follower growth, engagement rates, hashtag use, and post frequency to benchmark your performance and uncover specific areas where you can improve or differentiate your brand. How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats . This guide will teach you how to analyze — and learn from —...