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Showing posts from May, 2025

Social media advertising: Cost, benefits, and tips for 2025

Social media advertising is a brand’s best bet for reaching new audiences (or even their existing followers!) in 2025. That’s because adding a budget to your social strategy guarantees your social content will get in front of the people you want to reach. Plus, you can be very specific about which markets you want to target and how much you’re willing to spend compared to traditional advertising. Keep reading to find out if social media advertising is a good fit for your business, how much you should set aside to get started, and which social networks to prioritize. Bonus : We’ve even included expert tips from Hootsuite’s own Senior Manager of Paid Social, Cedric Bruce-Kotey . Don’t feel like reading? Check out our top strategies and best practices for creating and optimizing GREAT social media ads: Key Takeaways Social media advertising uses paid ads on platforms like Facebook, Instagram, and LinkedIn to target specific audiences more effectively than organic posts. Pai...

Social media competitor analysis: Free template for 2025

Key Takeaways A social media competitive analysis helps you understand how your brand stacks up against others by looking at strengths, weaknesses, and social strategies — so you can spot growth opportunities, content gaps, and emerging threats. It’s a four-step process: find your true competitors using relevant keywords and social searches, gather intel on their social presence and engagement, run a SWOT analysis to benchmark performance, and set up ongoing monitoring to stay ahead. Track metrics like follower growth, engagement rates, hashtag use, and post frequency to benchmark your performance and uncover specific areas where you can improve or differentiate your brand. How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats . This guide will teach you how to analyze — and learn from —...