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Showing posts from April, 2025

Carousel ads explained: Specs, strategies, and examples

Key takeaways Carousel ads are great for engagement . They consistently outperform static formats across platforms by blending storytelling, interactivity, and extra space for rich content. That makes them a smart choice for driving clicks, conversions, and brand connection. Strategic design = stronger results . The best carousel ads aren’t just a collection of cards—they tell a story, invite interaction, and align tightly with specific goals. From CTA placement to card sequencing, thoughtful choices make all the difference. Test everything (seriously) . From the number of cards to copy, CTAs, and even auto-ordering, every element of a carousel ad is a testing opportunity. Lean into experimentation to uncover what resonates best with your audience and makes your budget go further. Carousel ads combine multiple images and/or videos in a single ad on social media. Organically, carousels outperform other content types for engagement on almost every platform. Carousel ads give ...
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Ideal length of social media posts: A guide for every platform

You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. So we did it for you. (Please, hold your applause.) This isn’t just a list of how long social posts can be: it’s a list of the best social media post lengths to drive the most engagement. If you want more likes, shares, video views, and comments (and what kind of monster doesn’t?!), it’s pivotal to nail the length of your message. Are you writing too much in your social media posts? Too little? Are your videos too long or not long enough ? Read on for our curated research on the ideal character counts for social media posts (not to be confused with character limits) and other types of content on: Facebook X (formerly Twitter) Instagram TikTok LinkedIn Youtube Pinterest Snapchat TL;DR: Optimize the length of your content, and you’ll be more likely to engage and convert your ...
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Social media for education: Q1 2025 benchmarks + new data

How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. These numbers provide a snapshot of what’s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up. Keep reading for  a handful of the most recent stats data collected in March 2025 for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 Social Media Tool for Education Meet students where they’re at with the tool that makes it easy to engage, recruit, schedule, measure, and win. Book a Dem...
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23 Instagram demographics marketers need to know in 2025

You might already have a pretty good idea of who your followers are on the platform, but with these Instagram demographic statistics, you’ll have the cold hard facts to prove it. Understanding Instagram’s demographics will allow you to identify your target market , plan relatable content, drive engagement , and create winning social media campaigns. Keep reading to learn about the 2 billion monthly active users who might be checking out your brand’s Instagram account . Bonus !!! Find out what people really want from brands on social — including why they follow, engage, buy, and even unfollow them — in The Social Media Consumer Report . Download now General Instagram demographics Instagram has 2 billion monthly active users Instagram boasts two billion monthly active users , tied for third place with WhatsApp in most popular social media platforms. First place is Facebook and second is YouTube. Instagram has the most users in common with Facebook and WhatsApp According ...
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