Key takeaways Carousel ads are great for engagement . They consistently outperform static formats across platforms by blending storytelling, interactivity, and extra space for rich content. That makes them a smart choice for driving clicks, conversions, and brand connection. Strategic design = stronger results . The best carousel ads aren’t just a collection of cards—they tell a story, invite interaction, and align tightly with specific goals. From CTA placement to card sequencing, thoughtful choices make all the difference. Test everything (seriously) . From the number of cards to copy, CTAs, and even auto-ordering, every element of a carousel ad is a testing opportunity. Lean into experimentation to uncover what resonates best with your audience and makes your budget go further. Carousel ads combine multiple images and/or videos in a single ad on social media. Organically, carousels outperform other content types for engagement on almost every platform. Carousel ads give ...