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Showing posts from April, 2025

Social media for education: Q1 2025 benchmarks + new data

How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. These numbers provide a snapshot of what’s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up. Keep reading for  a handful of the most recent stats data collected in March 2025 for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 Social Media Tool for Education Meet students where they’re at with the tool that makes it easy to engage, recruit, schedule, measure, and win. Book a Dem...
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23 Instagram demographics marketers need to know in 2025

You might already have a pretty good idea of who your followers are on the platform, but with these Instagram demographic statistics, you’ll have the cold hard facts to prove it. Understanding Instagram’s demographics will allow you to identify your target market , plan relatable content, drive engagement , and create winning social media campaigns. Keep reading to learn about the 2 billion monthly active users who might be checking out your brand’s Instagram account . Bonus !!! Find out what people really want from brands on social — including why they follow, engage, buy, and even unfollow them — in The Social Media Consumer Report . Download now General Instagram demographics Instagram has 2 billion monthly active users Instagram boasts two billion monthly active users , tied for third place with WhatsApp in most popular social media platforms. First place is Facebook and second is YouTube. Instagram has the most users in common with Facebook and WhatsApp According ...
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How the TikTok algorithm ranks content in 2025 + tips for visibility

TL;DR Instead of chasing broad, unpredictable viral hits, prioritize content that resonates deeply within your niche community on TikTok. The algorithm favors content that aligns with specific groups (e.g., #BookTok, #SportsOnTikTok), amplifying visibility in these engaged audiences. The TikTok algorithm heavily weighs watch time, especially in the initial moments. Starting videos with a strong hook (a question, a preview of the payoff, or striking visuals) can boost retention and signal quality content worth recommending. The algorithm relies on video information like captions, hashtags, and sounds to categorize and recommend content. Optimizing for search with relevant keywords (via TikTok Creative Center) and using trending sounds can significantly increase your discoverability. Hey, can you just post a viral TikTok real quick? It’s a request too many social marketers have had to face. Fortunately, attitudes toward virality are shifting. Hoostsuite’s Social Trends 2025...
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Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story — whether it’s a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds , Senior Vice President of Global Content, Media, and Partnerships at Hilton . Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand he’s worked with, storytelling has been an important marketing strategy. “How to extend the story of a brand in new and different formats has always been a key throughline,” he shares. Hilton’s storytelling is authentic and inspiring: think photos and videos taken by real hotel guests, horror stories from the competition, and partnerships wi...
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