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Showing posts from March, 2025

11 ways to use AI in social media (not just for content creation)

TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns). AI can help you work smarter, not just faster. Keep humans in the driver’s seat. AI excels at simple reasoning, writing first drafts, brainstorming, and repurposing content — but human edits are still crucial for authenticity and engagement. The use of artificial intelligence ( AI ) in social media can be controversial. Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. The th...
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36 Instagram statistics marketers need to know in 2025

Reaching two billion people every month, Instagram is a critical component of any brand’s digital marketing strategy. But it’s a tricky platform to pin down, since it’s known for algorithm changes and a constant influx of new or adjusted features. Here, you’ll find an in-depth look at the most relevant and up-to-date Instagram stats so you can understand who’s using the platform now, what they’re looking for, and how you can best engage them. But first… What the data tells us (TL;DR) Instagram is a global powerhouse with a young, engaged audience.  With 2 billion monthly active users, it’s the third biggest social platform globally. Its demographic stats scream opportunity: 72% of U.S. teens and 76% of 18-29-year-olds are on it, making it the go-to spot for Gen Z. If your brand’s chasing younger audiences, this is your playground. Engagement’s solid, but strategy matters. The average overall engagement rate on the platform sits at 2.0%, with carousels crushing it at 2.4%....
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How often should a business post on social media? [2025 data]

It’s the question that launched a thousand sleepless nights: “How often should a business post on social media?” Of course, like anything worth knowing, there’s no simple answer to this question. Social media platforms are constantly updating their algorithms , adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow. We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform. How often to post on social media in 2025 Wondering how often to post to social media for business in 2025? While every channel has its own specifications, having an always-on presence is generally your ticket to online success. Here’s a quick summary of what we found: Instagram: Post between 3 and 5 times per week. Instagram Stories: Post 2 times per day. Facebook: Post between 1 to ...
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