Skip to main content

Posts

Showing posts from February, 2025

Social media competitor analysis: + free template for 2025

How do you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities as well as potential threats . This guide will teach you how to analyze — and learn from — competitor performance. We’ll also list the best social media competitive analysis tools and give you a free template to help you get started. More of a visual learner? Check out our video to find out how to perform a competitive analysis on social media in just three steps: What is a social media competitor analysis? A social media competitor analysis is an analysis  of your  competition on social media to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking your own results against the heavy-hitters in your industry, so you can identify opportunities for growth as well as stra...

Instagram likes: Why they matter, and how to get more in 2025

Instagram likes are one of the top three signals the Instagram algorithm uses to promote or hinder your post’s reach. Put simply, more likes = more reach. But should you buy Instagram likes? Does it matter if you hide likes or not? How do likes help grow your Instagram account? Do popular hashtags matter? All the answers and how to get more likes on Instagram ahead. Key takeaways Instagram likes are still a big deal . They’re one of the top three factors Instagram’s algorithm uses to decide how far your post will go. More likes = more reach. Don’t buy Instagram likes (seriously, don’t) . Instagram’s algorithm can spot fake engagement, and accounts flagged for scammy activity may never fully recover. Focus on real engagement strategies instead. Easy ways to get more likes? Share posts to Stories, work with creators, use Collab posts, and track performance to see what works (then, do more of it). Are Instagram likes still an important metric? When your post or Reel receiv...