Popularity matters — whether you’re running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions — was the win deserved? (Spoiler: It was.) But the truth is, Grammy voters aren’t all that different from the rest of us. Maybe they aren’t on Stan Twitter quite as much, but their voting habits often mirror public sentiment . So will the same patterns prevail with this year’s Grammy nominations? And can we use Hootsuite Social Listening to identify the most popular nominees on social media and predict the night’s biggest winners in categories like Album of the Year, Record of the Year, and Best New Artist? There’s...