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Showing posts from September, 2024

TikTok analytics 2024: The ultimate guide for marketers

For businesses and marketers who want to tap into TikTok’s massive audience, it’s essential to understand TikTok analytics. From tracking engagement rates to identifying the best times to post , analytics can provide the insights you need to fine-tune your strategy and maximize your reach. In this article, we’ll guide you through the essentials of TikTok analytics. You’ll learn how to access and interpret your data, key metrics to watch, and the best TikTok analytics tools. Plus, we tapped Social Intelligence Consultant  Ben Ellis  for some nuggets of knowledge to help you  achieve your business goals on the platform. Whether you’re just starting or looking to optimize your existing TikTok presence, we’ve got you covered. Though, if video is more your speed, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are your go-to tools for tracking how well your content is performing. They offer a clear view of which posts are gaining the

How to Track, Prove, and Improve Your Social Media ROI

Social media managers know the recurring nightmare of being pulled into a meeting with executives and asked to prove our social media ROI. This scenario haunts us, and not because we don’t believe in the value of social. Proving a dollar-amount return on investment is a pretty complex process that involves some heavy data lifting. Still, we know that social does make an impact. We’re not alone on this, either. 96% of marketers agree that social media delivers positive returns. And now, it’s time to prove it. In this post, we’ll walk you through the steps to calculate and improve your social media ROI (including a list of our go-to tools). Nightmares, begone! Free downloadable guide : Discover 6 simple steps to calculating your social media ad campaign ROI. What is social media ROI (and why does it matter)? ROI stands for return on investment. For our purposes, social media ROI means the business value returned from social media marketing and advertising . In other words,