For businesses and marketers who want to tap into TikTok’s massive audience, it’s essential to understand TikTok analytics. From tracking engagement rates to identifying the best times to post , analytics can provide the insights you need to fine-tune your strategy and maximize your reach. In this article, we’ll guide you through the essentials of TikTok analytics. You’ll learn how to access and interpret your data, key metrics to watch, and the best TikTok analytics tools. Plus, we tapped Social Intelligence Consultant Ben Ellis for some nuggets of knowledge to help you achieve your business goals on the platform. Whether you’re just starting or looking to optimize your existing TikTok presence, we’ve got you covered. Though, if video is more your speed, here’s a quick overview of everything you need to know: What is TikTok analytics? TikTok analytics are your go-to tools for tracking how well your content is performing. They offer a clear view of which posts ar...