If you’re asking yourself: Does your latest viral TikTok contribute to your company’s bottom line? Are all of your efforts working toward something tangible? Is your social media doing something? Then you may need to set social media goals. By now, even small businesses see the value in social media marketing. But, companies and, sometimes, social media managers themselves, have a hard time articulating what exactly that value is. That’s where social media goals come in. With this guide, you’ll be able to set clear goals for social media marketing. We’ll help you figure out what your company needs and how social can help you get there. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What are social media goals? A social media goal is an objective you want to achieve with your social media marketing strategy. Effective social media goals align with broader business objectives. Examples of com