Snapchat may not be in the news as much as Twitter/X. It may not have as many users as Facebook. It’s certainly not as new and buzzy as TikTok. But good ol’ Snap still has plenty to offer the world of social media marketing. After all, there are 800 million monthly active users on Snapchat in 2024—and 405 million people use Snapchat every single day to stay in touch with friends and family. And most of those users are an extremely desirable demographic: the youth! The precious, precious youth! If you want to reach a young, super active target audience who loves to Snap hard and Snap often, it’s time to dig into the numbers. Read on for all the vital stats on Snapchat, from demographics to user habits. Feel free to bookmark this page for reference, even—unlike a Snap story, this post won’t be disappearing any time soon. Bonus : Find out what people really want from brands on social—including why they follow, engage, buy, and even unfollow them—in The Social Media Consumer Report ...