Skip to main content

Posts

Showing posts from March, 2024

How to Make the Most of LinkedIn Messages for Business

No offense to personal LinkedIn messages, but company LinkedIn messages are a game changer. Unlike those junky DMs that pile up from guys you went to high school with who now sell questionable nutritional supplements, LinkedIn company DMs are a super helpful professional communication tool. When you enable company messages on LinkedIn , users can directly chat with you via your LinkedIn Page. Want to provide personalized customer service right on the LinkedIn platform? Empower your team to interact with your audience on your brand’s behalf? Do a little social selling and create some good ol’ fashioned leads? LinkedIn company DMs are here to make it happen. Plus—huge news alert!—you can receive and respond to company DMs using Hootsuite, making it even easier to keep on top of all your biz correspondence in one place. OK, let’s get into it. Here’s how to make the most of your LinkedIn company DMs. Reduce response time (and your workload) Manage all your messages stress-fre

24 Snapchat Stats Marketers That Matter to Marketers in 2024

Snapchat may not be in the news as much as Twitter/X. It may not have as many users as Facebook. It’s certainly not as new and buzzy as TikTok. But good ol’ Snap still has plenty to offer the world of social media marketing. After all, there are 800 million monthly active users on Snapchat in 2024—and 405 million people use Snapchat every single day to stay in touch with friends and family. And most of those users are an extremely desirable demographic: the youth! The precious, precious youth! If you want to reach a young, super active target audience who loves to Snap hard and Snap often, it’s time to dig into the numbers. Read on for all the vital stats on Snapchat, from demographics to user habits. Feel free to bookmark this page for reference, even—unlike a Snap story, this post won’t be disappearing any time soon. Bonus : Find out what people really want from brands on social—including why they follow, engage, buy, and even unfollow them—in The Social Media Consumer Report

How to Use LinkedIn for Business [2024 Guide]

LinkedIn is the world’s premier business network, with 875 million users . For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is essential. But once you’ve created your Company Page, how do you effectively market your business on LinkedIn? We’ve rounded up everything you need to know about how to use LinkedIn to market your company — freshly updated for 2024. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. How to create and optimize your LinkedIn business page Follow the steps below to set up, grow, and promote a LinkedIn business page and reach strategic goals on the platform. Prefer to watch a video tutorial? Watch our step-by-step guide to creating a LinkedIn company page from scratch: Step 1. Create a LinkedIn Company Page To access LinkedIn’s bus

Online MBA 2024

This year’s FT ranking of courses comes as business schools and other higher education providers seek to meet rising demand for cheaper, more flexible and blended programmes from a broader cohort of students https://ift.tt/2U8wRY1