Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% of the world’s population. How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. What is social media growth? Social media growth is an umbrella term that includes many different types of social success. How you define social media growth depends on the most important goals and metrics for your particular organization. Some of the most common ways to measure social media growth include: Social media follower growth: How many new followers you gain in a set period of time. Engagement rate: How many people engage with your content vs. how many people