With top-of-the-feed placement, links, and interactive stickers, Instagram Stories is a prime channel brands can use to drive awareness, traffic, sales, and engagement. And Instagram Stories analytics can prove it. Instagram Stories last a mere 24 hours — here today, gone tomorrow. But just because these pieces of content disappear doesn’t mean they can’t have a lasting impact on your audience. Track the right metrics, and you’ll learn exactly how to optimize your Instagram Stories to achieve your social media goals. And we’re here to show you how. Read on for everything you need to know about Instagram Story analytics. Get your free pack of 72 customizable Instagram Stories templates now . Save time and look professional while promoting your brand in style. How to view Instagram Story analytics You’re just a few taps away from viewing all the sweet, sweet stats from your latest Instagram Story — just grab your phone and follow along. (Psst: You’ll need a Professional or ...