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Showing posts from October, 2023

Experiment: How Many Hashtags to Use on Reels?

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people . So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work . Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right? The question, though, is how many tags are actually helpful? While it’s possible to add up to 30 tags in your Instagram Reels caption, more isn’t always more. As we’ve discovered through rigorous abuse of my Instagram account, three to five hashtags is the sweet spot for Instagram posts. Will the same be true for Reels? As always, there’s only one way to find out: submitting my Instagram followers to a barrage of hashtag-based tests. But in my defence, that barrage of hashtag-based tests will probably involve videos of pancakes. So. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and conte

A Beginner-Friendly Guide to Google Ads for 2023

If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they will. Once a luxury, digital advertising is now a necessity, especially if you’re a new company trying to break through. But what types of Google ads should you use? What should your goals be (besides “sell more stuff”)? How do you know if your campaign is working, and more importantly, how much are Google Ads going to cost you? Pour a hot bevvy and let’s get into everything you need to know to master Google Ads in 2023. Bonus: Download The Wheel of Copy , a free visual guide to crafting persuasive headlines, emails, ads and calls to action . Save time and write copy that sells! What is Google Ads? Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform that includes text format search engine ads, video ads, banner ads, YouTube ads, and other display options. Google Ads appear across Google search results and millions of Google partner we