If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they will. Once a luxury, digital advertising is now a necessity, especially if you’re a new company trying to break through. But what types of Google ads should you use? What should your goals be (besides “sell more stuff”)? How do you know if your campaign is working, and more importantly, how much are Google Ads going to cost you? Pour a hot bevvy and let’s get into everything you need to know to master Google Ads in 2023. Bonus: Download The Wheel of Copy , a free visual guide to crafting persuasive headlines, emails, ads and calls to action . Save time and write copy that sells! What is Google Ads? Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform that includes text format search engine ads, video ads, banner ads, YouTube ads, and other display options. Google Ads appear across Google search results and millions of Google partner we...