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Social commerce: The ultimate guide to selling on social media

It’s time to sell out. You know, the good kind. Social commerce is a game-changer when it comes to digital marketing: it makes the buying process simple for consumers, so supporting businesses like yours is a breeze. Bonus !!! Find out what people really want from brands on social — including why they follow, engage, buy, and even unfollow them — in The Social Media Consumer Report . Download now What is social commerce? Social commerce is a business strategy in which brands sell products or services directly through social media. Social media users — for example, people scrolling through Instagram, TikTok or Facebook — can make purchases straight through the social platform itself. It is, literally, a one-stop shop situation… but in this case, the shop also offers plenty of content. Social commerce vs ecommerce If social commerce is sounding an awful lot like online shopping, that’s because it is (in a way). While ecommerce usually refers to buying through the internet...
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Social media intelligence (SOCMINT): A 2025 guide for marketers

There are 5.42 billion social media users in 2025. And people spend an average of more than 2 hours per day using social platforms. During that time, they create a huge amount of data. That data provides a real-time, unfiltered look at what they care about. Their conversations reveal how they feel, and what they want from the brands and organizations they deal with every day. Social media intelligence helps turn those billions of online conversations into actionable data. Better yet, it’s data you can use right now. Key takeaways Social media intelligence (SOCMINT) is the process of gathering and analyzing public social media data to support marketing, law enforcement, and policy development strategies. SOCMINT is a subset of open-source intelligence (OSINT) that focuses only on publicly available social media content, including posts, comments, bios, hashtags, and engagement data. Different professions use SOCMINT in different ways . Marketers track brand sentiment and tre...
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