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Divided America: will gender decide who wins the White House?

Deep splits in the electorate have been exposed in a tumultuous race https://ift.tt/GCn2Whd
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14 social listening tools for effortless brand monitoring

Social listening is the practice of using social tools to monitor what people are saying about your brand online. Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your target audience, and your competitors in real time. Here, we break down 14 of the best social media listening tools so you can choose the one that makes the most sense for your current needs. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening . Want to dive deeper into this subject? We’ve got a whole blog post on what social listening is and why it matters so much for brands . And if you’re wondering about social listening vs. social monitoring , we’ve got a guide for that too (handy!). Why do marketers need social listening tools? One of the greatest be
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9 tips for Reddit marketing (that Redditors won’t hate)

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). *IMO =in my opinion, ELI5 = explain like I’m five (years old), CMV = change my view. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being g
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YouTube influencer marketing in 2024: How to do it right

Ah, YouTube — the social media pioneer of long-form video content , and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old video network is the second-most visited website in the world. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online? Featuring inspo-worthy examples and a seasoned marketer’s tips for finding the right influencers for your brand — we’re breaking it all down below. Get your free pack of 5 customizable YouTube banner templates now . Save time and look professional while promoting your brand in style. Who are YouTube influencers? YouTube influencers, or YouTubers, are content creators on YouTube who have accumulated a large following (high number of subscribers) on the platform. Influencers on YouTube may share recommendations for products or services to buy, and are often hired b
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