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US stocks on track to post best week since Trump’s election win

Easing underlying US inflation pressures and strong bank earnings ‘emboldened the bulls’ on Wall Street https://ift.tt/bKFqtRI
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Social media audit: Simple steps + free templates

Key Takeaways Social media audits identify the strengths of your social strategy and highlight areas for improvement. When measuring your performance, consider key metrics like engagement rate, post frequency, and audience size. Use your audit to confirm that all social profiles align with your brand’s style and guidelines . Compare your performance against competitors to identify benchmarks and opportunities. Hootsuite’s free social media audit templates can help you run a faster, more efficient audit. Flash sale! Get the #1 social media management tool for HALF OFF and handle your social strategy stress-free. Claim 50% off Hootsuite What is a social media audit? A social media audit compiles and analyzes information about your accounts across all platforms to clearly measure their performance. Think of your social media audit as a report card: it identifies strengths, areas for improvement, and next steps. What can a social media audit tell you? After a t...

6 brand safety best practices to inform your 2025 marketing plan

The online world can be a scary place. Brands need to understand the lurking threats alongside the many opportunities. Here’s your guide to brand safety in 2025. What is brand safety? Brand safety is a set of practices that aim to ensure that a brand is not associated with inappropriate content that could damage its reputation. This is essential to maintain audience trust . Brand safety measures are most often discussed in the context of the digital advertising ecosystem – specifically ad placement. But in a broader sense, they also apply to all organic types of content in digital media. Brand safety guidelines ensure that your content aligns with relevant regulations , advertising standards, and audience expectations to prevent a brand crisis . Who decides what is “safe” or “unsafe”? Before executing a brand safety strategy, you’ll need to know your brand’s risk tolerance. Some topics, like pornography, terrorism, and misinformation, are obvious no-gos for content creation...