Skip to main content

Posts

The rise of the trophy SWF

Everybody wants sovereignty. Everybody wants wealth. Yet a fund is not, sadly, a reliable route to their creation https://ift.tt/ZtGlRMK
Recent posts

Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story — whether it’s a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond. For expert advice, we chatted with Daniel Reynolds , Senior Vice President of Global Content, Media, and Partnerships at Hilton . Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand he’s worked with, storytelling has been an important marketing strategy. “How to extend the story of a brand in new and different formats has always been a key throughline,” he shares. Hilton’s storytelling is authentic and inspiring: think photos and videos taken by real hotel guests, horror stories from the competition, and partnerships wi...

11 ways to use AI in social media (not just for content creation)

TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns). AI can help you work smarter, not just faster. Keep humans in the driver’s seat. AI excels at simple reasoning, writing first drafts, brainstorming, and repurposing content — but human edits are still crucial for authenticity and engagement. The use of artificial intelligence ( AI ) in social media can be controversial. Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. The th...