Marketingadda5

Dispute erupts over ‘artificial’ targets as Starmer prepares to set out government’s 10-year plan for health service https://ift.tt/wR720ZF

There are 5.42 billion social media users in 2025. And people spend an average of more than 2 hours per day using social platforms. During that time, they create a huge amount of data. That data provides a real-time, unfiltered look at what they care about. Their conversations reveal how they feel, and what they want from the brands and organizations they deal with every day. Social media intelligence helps turn those billions of online conversations into actionable data. Better yet, it’s data you can use right now. Key takeaways Social media intelligence (SOCMINT) is the process of gathering and analyzing public social media data to support marketing, law enforcement, and policy development strategies. SOCMINT is a subset of open-source intelligence (OSINT) that focuses only on publicly available social media content, including posts, comments, bios, hashtags, and engagement data. Different professions use SOCMINT in different ways . Marketers track brand sentiment and tre...

Wall Street titans to raise dividends and buy back shares as investors reap reward of lighter oversight https://ift.tt/7JRN5Va

Berlin increases controls on vessels heading eastward through the Fehmarn strait https://ift.tt/UQht0bA

Republican angst over legislation’s impact on debt and cuts to healthcare are slowing its progress https://ift.tt/fXNZvkW

Data centre group says business from unnamed new client will start to generate revenue by 2028 https://ift.tt/iToOnae

You’ve worked hard to build a focused message that tells the story of your brand. But your brand is not the only force driving that story. Every conversation about your brand shapes how people see you — whether you’re a participant in the conversation or not. Brand monitoring ensures you know where those conversations are happening and what’s being said. It’s more than a simple tally of mentions or engagements. Brand monitoring is a process that includes discovering, analyzing, and acting on rich data from across the web and beyond. Key takeaways Brand monitoring is more than just counting mentions. It’s the ongoing process of discovering, analyzing, and acting on what people are saying about your brand across all types of media, not just social. Brand monitoring pulls from a wide range of sources to give you a full picture of brand sentiment, competitive positioning, and consumer trends. This may include podcasts, forums, blogs, and news sites. A strong brand monitoring stra...

Regulator unveils plans for ‘targeted support’ to help individuals get better returns https://ift.tt/bynEziP

Facing an existential threat in the 1960s, Israel hastily assembled an atomic device. What will Iran choose to do? https://ift.tt/wgETocM

Smaller countries face ‘perfect storm’, says UN and WTO trade tsar ahead of key sustainable development summit in Spain https://ift.tt/J27nk8M

US president says he will set a new tariff on imports from the country within a week https://ift.tt/8r9feWw

As Israel and Washington celebrate, there is a sense of dread and uncertainty throughout the region https://ift.tt/P9WweHr

Spending on working-age health and disability benefits is forecast to hit £66bn by 2029-30 https://ift.tt/7aLbFm9

Output plunges after Aston Martin and other British carmakers halt exports to the US https://ift.tt/BCMINiU

Scott Bessent says deal with G7 will stop so-called Pillar 2 taxes from applying to American companies https://ift.tt/V03z18E

Maga’s ‘second American revolution’ has inspired European politicians on both left and right to rebrand themselves https://ift.tt/THtCiU4

Real estate social media marketing is about much more than posting pretty pictures and enticing videos to show off your new listings. Social media helps build your personal brand so you can showcase the real, unique value you bring to the home-buying and -selling process. (Not just the properties you have for sale right now.) Social media is the top tech tool for connecting real estate agents with quality leads. On this front, social far outpaces brokerage and realtor websites, MLS, and listing portals. Nearly all real estate agents in the U.S. (91%) are using social media in their businesses, and 70% said it has an impact. That’s great for the majority of agents, but what about that 21% who are using social and not seeing results? In this post, we’ll show you how to get strategic with your real estate social media use to drive real business results like: more leads and referrals stronger repeat client relationships and, yes, more activity on your listings, too. Key Takea...