Social media marketing used to be about what you posted. Now, it’s about how you work. From team structure to tooling, reporting to resourcing, social media management has changed dramatically. And despite its ups and downs, it’s doing everything but slow down. Expectations are higher, channels are noisier, and the path from post to profit is under more scrutiny than ever. To show what high-performing social looks like today, we teamed up with four leading voices in the industry to share their advice, challenges, and predictions for the year ahead. Meet our experts: Taylor Loren , Brand Marketing Consultant and Content Creator, formerly Head of Marketing at Girlboss and Head of Content at Later. Brandon Smithwrick , Creatorpreneur and Founder of Content to Commas, formerly Director of Content & Creative at Kickstarter and Head of Social at Squarespace. Elfried Samba , CEO & Co-founder of Butterfly Effect, formerly Global Head of Social at Gymshark. Jack Appleby , Creat...