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40 social media post ideas when you’re fresh out of inspiration

Finding fresh social media content ideas is harder than ever: the feeds are louder, the competition is bigger, and the bar for great content just keeps rising.  With more than 5 billion people on social media, posting “just to post” won’t work anymore. To grow in 2025, brands need content that’s original, useful, and worth stopping the scroll for. We’ve put together 40 creative social media post ideas to help you reach your target audience and build your online presence. Bonus !!! Get ahead in 2025! Download our free social media calendar template now to plan and schedule your content like a pro — start today! Download now What are the best social media ideas for 2025? The social media ideas that win in 2025 are fast, visual, swipeable, and customer-driven. Here’s why: Visual storytelling continues to be the star of the (engagement) show. Brands published 71% more short videos this year, and platforms love them. TikTok engagement climbed 35% this year, and Facebook...
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Social media calendar: Top tools and templates for 2025

Build a social media calendar that actually works. We’re sharing our go-to tools, tips, and templates (including a free one!) to help you crush your social media game. A social media calendar is your secret weapon for staying consistent, strategic, and stress-free on social. Here at Hootsuite, our social media calendar is the backbone behind all the content marketing you see on our channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media content calendar before it’s even created. I’d be lying if I said planning a content calendar for our audience of over nine million (!!!) people across eight social media platforms is easy. But it’s important, and can even be fun. In this guide, you’ll learn how to build a social media calendar that actually works. You’ll also find practical tips, free templates, and real examples from our very own social team to help you put it all into action. PS: If you’re just here for the free te...