LinkedIn ads put your message in front of people who are actively learning, evaluating vendors, and making buying decisions. This guide shows you how to set up your account, choose the right campaigns and formats, understand the auction and budgeting, and measure and optimize results with expert tips from LinkedIn. Already a Hootsuite customer? Start using LinkedIn ads now . New here? Learn how Hootsuite makes LinkedIn advertising simple . How to set up your LinkedIn Ads account 1. Open Campaign Manager Log in to LinkedIn and click Advertise in the top navigation. Source: LinkedIn 2. Create your ad account. Click Create account , then add an account name and choose your billing currency. Source: LinkedIn Campaign Manager 3. Do your admin set-up Select the LinkedIn Company Page you’ll advertise from, add a payment method (Account settings → Billing → Add payment details), and set permissions for teammates (Account settings → Manage access). Source: LinkedIn Campaign...