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YouTube influencer marketing in 2024: How to do it right

Ah, YouTube — the social media pioneer of long-form video content , and (still) a powerhouse for influencer marketing in 2024. Case in point: The near-20-year-old video network is the second-most visited website in the world. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online? Featuring inspo-worthy examples and a seasoned marketer’s tips for finding the right influencers for your brand — we’re breaking it all down below. Get your free pack of 5 customizable YouTube banner templates now . Save time and look professional while promoting your brand in style. Who are YouTube influencers? YouTube influencers, or YouTubers, are content creators on YouTube who have accumulated a large following (high number of subscribers) on the platform. Influencers on YouTube may share recommendations for products or services to buy, and are often hired b
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The X (Twitter) algorithm explained: 2024 guide

Whether you’re still insistent on calling it Twitter or are 100% on board with the X rebrand, there’s one thing all users of the social media platform can agree on: the Twitter algorithm (or X algorithm, whatever!) is a mighty powerful thing. That’s because the X algorithm—a set of rules that controls who sees what content on the social platform —impacts what shows up in each user’s feed. If you’re ready to get this all-mighty recommendation engine working for you, you’ve come to the right place. Read on for everything you need to know about the Twitter algorithm in 2024. Bonus: Grow your X (Twitter) following fast with a free 30-day workbook that will help you establish a marketing routine and track your growth, so you can show your boss real results after one month. What is the Twitter algorithm? The Twitter feed algorithm—also known as the X algorithm—is a proprietary formula that determines what appears in your For You feed. When you log in to Twitter, there are two
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What is social media analytics? The 2024 guide for marketers

Social media analytics are a critical tool for social media managers. They help guide your strategy, then show you whether that strategy is working in real time. Read on for a deep dive into the different ways social marketers use analytics (you might not have heard of all of them!), and the types of analytics tools that help them do good work — and easily report on wins. What this post is:  A comprehensive introduction to the concept of social media analytics. If you’re just getting started with tracking your results on social — or you want to get better at it, and get more out of measuring your performance — this is the guide for you.  What this post isn’t:  An exhaustive list of tools we recommend. If that’s what you’re looking for, head over to our list of the  20+ very best social media analytics tools.   Key takeaways Social media analytics  involves collecting and analyzing data from social platforms to measure account performance. It helps marketers understand audience
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18 Black Friday marketing ideas that will boost your sales

It’s that time again — time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year. Total holiday season sales are expected to reach $1.3 trillion (!) in 2024, with Black Friday shopping alone accounting for almost $10 billion. Want a slice of the 3.1416? Stew over these Black Friday marketing ideas, bake up an offer your audience can’t refuse, then sit back in your stretchy pants and click “Launch” on your most successful Black Friday marketing campaign ever. Bonus: Download a free social media campaign template   to help you plan your next goal-crushing campaign of any size or budget. Assign responsibilities, set timelines, list deliverables, and more! Black Friday marketing stats Everyone knows Black Friday = shopping. If you sell anything, here are 13 reasons why you need to get into the Black Friday campaign spirit: Black Friday sales were $9.8 billion in the U.S. in 2023. Often considered part of Black Friday marketing camp
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